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The LEG logo is available in a standard version for all common advertising materials in print and digital formats. The logo is available in color and monochrome versions. The color standard version is always the first choice.
As an alternative (depending on the advertising material format), a horizontal logo variant is also available. Only the authorized download files may be used.
Color Logo
Label Logo 4c/RGB
Label Logo Black
Monochrome Logo (negative/positive)
Label Logo White
Label Logo White Mix
Color Logo
Label Logo 4c/RGB
Label Logo Black
Monochrome Logo (negative/positive)
Label Logo White
Label Logo White Mix
The safety area around the logo corresponds to the width and height of the three lines in the logo (X). This area should remain clear on all sides. The minimum size of the logo is based on the
legibility of the tagline “engineering group.” This should always be readable on all advertising materials.
The primary colors of LEG are the colors of the logo (gray/turquoise/red). The secondary colors are the primary colors in a darker shade. For each color, there is also a gradient composed of both colors running at a 45-degree angle.
LEG Gray
LEG Dark Gray
LEG Turquoise
LEG Dark Turquoise
LEG Red
LEG Dark Red
LEG Gray Gradient
LEG Turquoise Gradient
LEG Red Gradient
LEG Light Gray
LEG Gray
LEG Dark Gray
LEG Turquoise
LEG Dark Turquoise
LEG Red
LEG Dark Red
LEG Gray Gradient
LEG Turquoise Gradient
LEG Red Gradient
LEG Light Gray
The LEG corporate font is “Rubik.” This font family is available with a range of font weights for download from Google Fonts. Always download and install the font on your computer before first use.
Rubik – Bold
Rubik – Semibold
Rubik – Medium
Rubik – Regular
Rubik – Light
The distinctive element in the Label Engineering Group’s visual identity is the beveled corner at a 45-degree angle. This design can be used for solid surfaces as well as for image frames. Visually derived from this is the “Label” element in gray, turquoise, and red. The length of the bar is flexible both vertically and horizontally. This element can be used optionally. It supports LEG’s visual presence and gives it greater distinctiveness.
The LEG visual language is slightly desaturated, with darker tones taking on a slight turquoise tint and lighter tones taking on a slight red tint. Be careful not to desaturate too heavily or add too much tone.
Dinah Naegele, Die Gruppe Advertising Agency
Info@diegruppe.de
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